I am a cross-functional professional with experience in technology marketing, content production, and product management. Writing comes naturally to me. I write content that tells a story, gets ranked on search, and drives conversion. I am data-oriented, and I've figured out a way to incorporate analytics into my decision making. These help me set strategic and tactical goals.

I am a people's person with the ability to collaborate across functions and teams. I have a naturally curious mind, and several off-beat hobbies give me the ability to understand and quickly pick up other skillsets (e.g., while I can write marketing content, I can code too).

B2B marketing, customer success, content marketing, inbound and outbound marketing, direct and channel sales enablement, marketing communications, offline marketing, analyst relations and product marketing.

Inbound Marketing

Synerzip Software

Period: January 2019 - Present day
Job type: Full-Time

Drive demand generation using content strategies and marketing. Increase top of the funnel and improve conversion in the middle-of-the-funnel to generate MQLs. All associated functions that come with Inbound marketing such as SEO, content writing, editing, and distribution.

Founder

Class B Project

Period: February 2016 - Present day

Class B Project works towards two goals. First, improve upon existing industrial electronics to enable new functionality such as connectivity interfaces and open hitherto unknown applications such as predictive maintenance. Second, bring industrial-grade electronics and mechatronics to the maker world. The DIY industry is increasing; however, industrial-grade infrastructure still seems out of reach. We aim to break this barrier.

Head of Marketing

Sokrati

Period: July 2015 - February 2016
Job type: Full-Time

Strategize, plan, and execute data-driven, measurable marketing programs that aid in demand generation and brand awareness.

Senior Manager Marketing

Capillary Technologies

Period: April 2014 - July 2015
Job type: Full-Time

Create, execute, and sustain marketing programs that impact the company. These include demand generation, direct and channel sales enablement, brand awareness, and PR and analyst relations.

Marketing Manager

MWH Global

Period: July 2012 - October 2012
Job type: Full-Time

I was part of a group that created solutions leveraging technology to solve real-world problems in the Engineering and Water Works industry.

Marketing Manager

Jade Global Software

Period: February 2011 To July 2012
Job type: Full-Time

Due to a minimal budget, I had to leverage economical marketing methods to ramp up marketing. Cohesively bought together channels such as social media, partners, and online to drive demand and increase brand awareness.

Assoc Manager Marketing Communications

Logica India

Period: June 2009 - May 2010
Job type: Full-Time

I was the group liaison between a selected set of geographies and the marketing team with goals to create campaigns and sales enablement assets such as case studies, referrals, and events (online and offline).

Assoc Manager Marketing and Communications

Satyam Computer Services

Period: June 2005 - May 2009
Job type: Full-Time

I designed built and sustained a competitive and market intelligence framework for a group of verticals that assisted sales. Extensive crisis marketing experience when the company found itself in troubled times. Extensive online and offline marketing and analyst relations that drove brand awareness and sales enablement.

Senior Analyst

Frost & Sullivan

Period: Sep 2003 - May 2005
Job type: Full-Time

My role entailed tracked multiple industries, such as Wireless Technologies, Nanotechnology, and Advanced Displays. Created research assets and consulting pieces that generated sales of over $100,000 within just a year.

Symbiosis institute of Telecom Management (SITM)

Class of 2003 (2001 to 2003)

Post Graduate Diploma in Telecom Management

Vishwakarma Institute of Technology (Pune University)

Class of 2001 (1997 to 2001)

Bachelors in Electronics Engineering

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